graphic designer—apr 2016-dec 2016 | contract—may 2017-jul 2017
for the long ride.
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I was originally hired to help create the 2017 Wholesale Catalog—Rainbow Sandals are sold almost exclusively in other retailers, making the Wholesale Catalog a huge part of their marketing strategy. Previous catalogs lacked a system that was easy for buyers to comprehend and didn't showcase the uniqueness of the brand, so I standardized the product listings and categories while celebrating the brand and the people who love the products. In addition to creating the design, I also shot all of the product photography and some of the lifestyle content.
Since 1974, Rainbow Sandals have been handmade in San Clemente, CA. Their signature double layer design held together with a specially formulated glue make them the best made sandals in the world—selling over 2,000,000 pairs a year.
One of my self-initiated projects was rebranding the Instagram profile. I pitched my idea to the marketing director with a presentation on an analysis of Instagram, how similar brands are utilizing it, how important it is as a platform, and how it can be implemented for Rainbow specifically. I shot new photography and edited all photos being posted on the company profile in order to create a cohesive and successful feed, and was able to grow the account by 8.6k new followers in less than three months.
I ended up staying for 7 months—creating magazine advertisements, hang tags, email campaigns, website banners, social, designed T-Shirt graphics, collaborated with New Era to design hats, and ideated new concepts for future product styles, and then came back on contract to do the 2018 Wholesale Catalog.
