do what you can’t.

Samsung, one of the largest tech companies in the world, generates over $200 billion in revenue annually. Publicis Groupe is the oldest and one of the largest marketing and communications companies in the world, with more than 70 agencies across 1300 global offices. Publicis Sapient, one of the four main “solution hubs,” is a digital transformation agency and a key contributor to One Publicis Team Samsung, a group of Publicis agencies dedicated to the Samsung work. Samsung is one of the highest grossing accounts for PS, and works across three offices in the US.

Samsung CDM is the largest account in the LA office, where both strategy and creative development for loyalty email marketing occur. My main focus on the account is designing retention emails for mobile device owners, upgraders, and switchers from competitors like Apple. I’ve also been involved with onboarding and engagement messaging, designing educational emails, and creating event invitations for Samsung’s flagship store in New York.