senior designer—feb 2022-present

it’s better over here.

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In 2022, I found my way back to Razorfish (formerly Publicis Sapient, SapientRazorfish, etc.) and work full-time on T-Mobile Retail Experiences. Our work started as purely digital & print displays in their flagship stores across the country, but slowly transformed into creative across all of their retail stores. My role in most projects has fluctuated between art direction and design production—creating mood boards and concepting with copywriting counterparts to designing mood boards for motion designers.

Here’s a few projects I’ve gotten to be a part of.

Lunar New Year 2023

Lunar New Year is the most important holiday of the year for 1.5 billion people around the world, and T-Mobile wanted to celebrate this cultural moment with every generation of the Asian-American community with an impactful, in-store experience.

The Lunar New Year creative was shared with customers in over 250 regional Fleet stores, and furthermore, displayed on every screen in the San Francisco Signature Store, turning it into an unforgettable celebration and showing of appreciation for the customers and community.

Lunar New Year is close to home for me and growing up in the Bay Area and going to Chinese New Year parades annually made this project really special to be a part of. I got to be part of initial concepting, all the way to art directing an internal sizzle reel for the T-Mobile and Razorfish teams.

Watch the full sizzle here

Role
- Campaign Motion Art Direction
- Sizzle Motion Art Direction

Experience Store Gallery Wall

T-Mobile has plans for everyone—whether you’re a meticulous minimalist who only needs the essentials, or you’re a power user, happy knowing you have it all, to the max. The Gallery Wall invites customers into an immersive and multisensorial treasure hunt experience in a surreal 3D living room–surprises included in the Plano & Southlake Flagship Experience Stores in Texas.

I got to be part of the original concept team for this project and it was super cool to see it launch in the store almost a year later.

Role
- Art Direction Concepting

Holiday 2022

This holiday, we’re going all the way. So let’s connect all the way on America’s largest 5G network. Get ready for more coverage where you need it, more reliable home internet and more streaming so you can share ALL. THE. WAY.

This was my first holiday campaign with RZF x TMO and I got to explore pretty much every medium by extending the beautiful art direction our team won with including digital screens, print pieces, window clings, phone cases and more.

Role
- Design Production