creative lead—aug 2019-aug 2021 | director of marketing—aug 2021-feb 2022 | creative director—feb 2022-july 2022
a full-sensory yoga practice
accessible for all.
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Yoga created boutique fitness as we know it. YogaSix is changing the way people think about and experience yoga. With over 500 franchise licenses signed in just 3 years of selling and 130+ open studios, YogaSix is ranked on Entrepreneur’s Fastest Growing Franchises in 2021. An Xponential Fitness brand, YogaSix is amongst a family of leading brands across every vertical in the boutique fitness industry—including Club Pilates, Pure Barre, CYCLEBAR, and Rumble Boxing.
I started my journey with YogaSix in late summer 2019 as the Creative Lead. The brand had just started selling franchises at the end of the previous year and only the legacy studios and a handful of new studios were open, which gave me the unique opportunity to shape the brand into what it is today. In addition to creating monthly print and digital campaign materials, banner display ads, retail designs, and custom requests like local publications and billboards, I also lead new franchisee, general manager, and lead teacher trainings on brand monthly and assisted on bi-weekly marketing training seminars. Being part of a small, growing team has given me the chance to touch all aspects of the business—taking part in franchisee committee meetings, consulting on construction build-outs, and getting the once in a lifetime chance to be part of an IPO.
Here’s just a snippet of the projects I’ve gotten to be a part of
Please contact for internal brand guideline design & retail tech packs
staying flexible.
After about 6 months and finally starting to settle in to the new gig, we were forced to shut down and were faced with a challenge we never thought we’d be up against—how do we market heated, in-person yoga classes when our studios are closed and people can’t be inside together? Working with constantly changing state and local guidelines posed new obstacles daily, but it challenged me to get creative and utilize all of the skills deep down in my brain (you know the ones you learn in college and hope to never use again?) and also learn some new ones. On top of that, we were hosting weekly calls with our franchise system to support (this is the subtle way of saying I made more decks that year than in my entire life).
Throughout the various stages of opening and closing and re-opening again, it was important for us to assure our members that their safety was our main concern. With little budget and California being under strict lockdown, producing videos and running photoshoots weren’t really an option—but we still needed content. So I ended up directing, illustrating, and animating a safety video, shooting and editing some testimonials cut together with existing B-roll, and doing a handful of photoshoots with studio staff.
And then we went public and I had a freaking billboard in Times Square
I also did yoga on Wall Street and I don’t know what I thought would be less likely: this or the billboard
