nékter juice bar
always whole, authentic & fresh.
junior graphic designer—sep 2017-jul 2018
Nékter Juice Bar offers handcrafted and freshly-made superfood smoothies, açaí bowls, and vegan frozen treats. They create affordable, awesome tasting products, free of processed sugars and artificial flavors. Since their first store opened in Costa Mesa, CA in 2010, Nékter has grown to over 200+ stores across 26 states.
I started my full-time professional career at Nékter and was lucky enough to be involved in every part of the creative and marketing process. Seeing my work for the first time in real life was one of my favorite experiences as a young designer. I was able to not only design using current brand guidelines, but given the opportunity to expand the brand and give it a fresh new look.
During my time at Nékter, I was able to explore all aspects of CDM, from in-store POP seasonal campaigns and eblasts to packaging and exhibition design. Collateral I created included (but was not limited to): Menu Refresh + Redesign (May 2018); Team Member Uniforms (May 2018); Packaging for Bottles, Snacks, and Cups; Seasonal POP Campaigns; In-store Training Materials; Eblasts; Advertising; Video + Motion Graphics; Franchise Web Portal Design; Visual Merchandising; and Internal Communications. I also had the opportunity to create a 10' x 20' pop-up booth for the 2018 Critics' Choice Awards to spread brand awareness (it was on TV!).
